It’s an Interactive Experience, Charlie Brown!
An adventure awaits visitors in Honolulu in “The Search for Snoopy,” starting in March.
A rendering of the Charlie Brown “Aaugh!” meter in the closet of his bedroom, in the interactive experience that is headed to the Ala Moana Center in Honolulu.Credit…Peanuts Worldwide LLC; Kilburn Live
“Peanuts” fans who have dreamed of visiting Snoopy’s red doghouse, Lucy’s therapy booth (only 5 cents!) or Charlie Brown’s classroom will have their chance next year, with an interactive experience in Honolulu called “The Search for Snoopy: A Peanuts Adventure.”
The event will take visitors through the familiar scenery of Charles M. Schulz’s newspaper strips and cartoons, and will be presented at Ala Moana Center, an open-air mall, starting in March.
“The beauty of ‘Peanuts’ is that there are 17,500-and-some-odd strips that Sparky — Charles Schulz — created over the 50 years of ‘Peanuts’ in syndication,” which provided many stories, themes and locations to mine, Craig Herman, a Peanuts Worldwide vice president, said in a conference call with the show’s producer. (Original “Peanuts” strips were published from Oct. 2, 1965, through Feb. 13, 2000. The last original installment came out the day after Schulz‘s death.)
For the Hawaii experience, Peanuts Worldwide partnered with Kilburn Live, the company that produced an interactive Dr. Seuss Experience, in a collaboration that began three years ago. “It takes a long time to get it right,” Mark Manuel, the chief executive of Kilburn, said in the interview.
Other set pieces in “The Search for Snoopy” include Charlie Brown’s bedroom, where visitors can release a Charlie Brown-like “Aaugh!” that will be measured and ranked, and Charlie Brown’s classroom, where participants can hear themselves in the indecipherable garble of the adults as they were heard in “Peanuts” on TV. A national tour of the show is planned following its run in Honolulu.